“Twenty ounces of oatmeal were compressed into a metal package half the size of the cardboard container used in the United States. It had to protect the cereal from rough handling, seawater, humidity, pests and filth of all kinds, and at the same time ship economically and advertise itself through an attractive label. “The export tin, devised originally by Ferdinand Schumacher for his overseas trade and modified by Crowell, was a durable and ingenious container. You will begin to receive our Daily News updates. Add your contacts.Īs evidence, Chatel cites page 221 of Marquette’s book: history buffs he knew from his time working in Chicago, and one them, Bob Chatel, found some information in a book titled “Brands, Trademarks and Good Will” by Arthur Marquette, which recounts the history of Quaker Oats advertising and promotion, and another book from 1933, “The History of the Quaker Oats Company” by Harrison John Thorton.Ĭhatel came to this conclusion: “I … believe that Hudson's tin is a typical export tin used in the early 1900s.” These days, he lives in Cedar Rapids, and our column caught his eye. Then we heard from Alan Koechner, who has worked for PepsiCo/Quaker Oats for more than 32 years in a variety of capacities and locations around the country. But that still didn’t give us any details about Sandra Hudson’s tin. He reported soldiers were the intended recipients of much of this production. He remembered three lines running 24 hours a day, packaging pea soup, bean soup and oatmeal. Glenn Ebert called The History Center to share that he went to work for Quaker Oats in 1944 - a time of severe labor shortages because of World War II - at the age of 16. Neither article, however, solved our mystery. armed forces in the June 18, 1943, Gazette. (Connie Heck)ĭan Sullivan pointed us toward an article in the July 15, 1889, edition of the Cedar Rapids Evening Gazette, which included as he put it, “very interesting sales/marketing techniques from the 1880s.” Thomas Lynch found news about Quaker Oats and the U.S. This tin of oats - one of her mementos from her years at the plant - carries instructions in Spanish, promising a “new instant recipe” on the can’s top. Ellen Heck worked at Quaker Oates for 33-1/2 years, and her tin - which still has its original key - is one of the mementos of her career.Įllen Heck worked at Quaker Oats in Cedar Rapids for more than three decades. Buck and the Hecks each have a 2.5-Inch tall version of Quaker tins. We heard, for example, from Ray Buck as well as Ellen and Connie Heck.
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